Blogs and Personal Sites audit hub
Personal blogs, content sites, and indie publications.
Personal blogs and indie publications occupy the long tail of the public internet and are usually the highest-volume audit cohort by site count even though each individual site has modest traffic. The audit profile varies enormously across this segment — some blogs run on aggressively-optimized static-site generators (Hugo, Astro, Eleventy) and score near-perfect on Core Web Vitals; others run on legacy WordPress installations with accumulated plugin bloat and score poorly on performance, accessibility and security simultaneously. SEO for personal blogs depends heavily on internal-linking structure, taxonomy hygiene and consistency of content output rather than on technical-hygiene levers — most blogs are too small to materially benefit from advanced schema markup beyond basic Article and BreadcrumbList. Email deliverability matters for newsletter products, and we frequently audit findings on smaller blogs with weak SPF and missing DKIM because the author is using a hosted newsletter service (Substack, Beehiiv, Buttondown, ConvertKit) but did not configure custom-domain authentication. Common audit findings: outdated WordPress core or plugin versions, broken theme-induced redirect chains, missing alt text on images, and inconsistent OG image generation.