Social Networks audit hub
Social media platforms, community sites and forums.
Social-network properties have the largest active-user counts on the public internet and their audit profile is dominated by scale considerations — every optimisation has a multiplier of millions or billions of users behind it. The marketing-surface audit is usually less interesting than the application-surface audit. Public marketing pages tend to have excellent Core Web Vitals (because of dedicated performance teams and CDN-level optimization), strong DMARC enforcement, and full HSTS preload. SEO for social platforms is usually about category authority pages — 'how to grow on Instagram', 'best practices for LinkedIn' — and about content-creator landing pages rather than user-profile indexing (which is usually intentionally deprioritized). Email deliverability is critical for account-recovery, notification digests, and content-engagement summaries; large social platforms run dedicated email-engineering teams and BIMI adoption is high. Common audit findings on social-network public sites are around schema-markup gaps for SocialNetwork and specific event types (Event, Article), and around accessibility for creator-tool surfaces that ship faster than they meet WCAG baseline.