E-commerce audit hub
Online retail platforms, marketplaces and direct-to-consumer brands.
E-commerce sites have a uniquely demanding audit profile because every page on the site is potentially a revenue-bearing surface. A 100 ms increase in product-page load time can move conversion rate by 1–2 percentage points; a single broken checkout flow during peak holiday traffic can cost six figures of revenue per hour. The technical surface is broad: marketing pages, category pages with faceted navigation, product detail pages with structured data and rich-result eligibility, cart and checkout flows with payment-processor integrations, post-purchase customer accounts, and a lifecycle of transactional and marketing email. SEO matters enormously — Google's product-knowledge graph, Google Shopping, Google Merchant Center, and the Top Stories carousel are all surface that benefits from clean structured data on product pages (Product, AggregateOffer, Review, AggregateRating). PCI DSS compliance applies to anyone touching cardholder data; modern e-commerce sites typically delegate this to Stripe, Adyen, Braintree or Shopify Payments to scope-reduce. Email deliverability is critical for cart-abandonment, transactional confirmations, post-purchase upsell and review-request flows. We frequently flag misconfigured SPF on shop domains where marketing email goes through one ESP and transactional email through another without aligned DKIM signing. Performance reports for e-commerce should weight product-page LCP, mobile interaction-to-next-paint, and the cart-to-checkout transition latency.