Real Estate audit hub
Property listing portals, real-estate platforms and agency websites.
Real-estate websites have a uniquely structured-data-dependent audit profile because the listing pages are the core revenue surface and Google's structured-data eligibility for RealEstateListing, House and Apartment schema directly impacts visibility in property search. The audit profile typically shows uneven schema-markup adoption — major portals (Zillow, Redfin, Realtor.com, Rightmove, Zoopla, Idealista) have mature implementations, while smaller agency sites and regional portals routinely miss this. SEO for real-estate is heavily local-search and local-listings driven; LocalBusiness schema, GeoCoordinates and reviews integration matter more here than in most verticals. Email deliverability for real estate matters for new-listing alerts, price-change notifications, and saved-search digests; the cohort is sensitive to DMARC alignment because phishing scams targeting home-buyers (wire-transfer fraud) are a known threat. Common audit findings on real-estate sites: heavy listing-page LCP from image galleries, missing structured data on property pages, slow client-side filtering on search-results pages, and inconsistent canonical tagging for syndicated listings.