Travel and Hospitality audit hub
Online travel agencies, booking platforms, airlines and hospitality brands.
Travel and hospitality websites operate at scale on both transaction volume and content surface. Online travel agencies (Booking, Expedia, Agoda, Skyscanner) run the largest e-commerce flows on the public web by booking volume, with deep integration into airline and hotel inventory systems, dynamic pricing, and complex multi-currency handling. The audit profile balances transaction reliability against content scale: schema markup for Hotel, Restaurant, TouristAttraction, Trip, FlightReservation and LodgingReservation is mission-critical for visibility in Google's travel rich-result surfaces (Things to Do, Hotels, Flights). Performance baselines are demanding because the audience is mobile-first and frequently on slow networks while travelling. Email deliverability matters for booking confirmations, itinerary updates, check-in reminders and post-stay review requests; the cohort is sensitive to DMARC enforcement because phishing scams targeting travellers are a known threat. Common audit findings: heavy hero-image LCP, slow autocomplete on search-form interactions, missing structured data on tour and activity pages, and inconsistent canonical tagging across regional booking-engine variants.