Healthcare audit hub
Health and medical technology — patient platforms, telehealth, hospital systems and clinical software.
Healthcare digital properties operate under one of the strictest regulatory regimes on the open web. In the US, HIPAA governs anything that touches protected health information (PHI), and a non-compliant analytics integration on a patient-portal domain has been the basis of multiple multi-million-dollar settlements over the past three years. The audit profile is unusual: marketing pages and patient portals are usually completely separate domains or subdomains, with the patient-portal subdomain locked down to authenticated traffic only. Public marketing sites still need to handle inbound patient queries with care, since metadata about page visits can itself constitute PHI under aggressive interpretations of the HIPAA Privacy Rule. We often see significant differences in SSL/TLS hygiene between the corporate marketing site and the clinical-system subdomains — the latter usually has registry-locked names, hardware-security-module-backed keys, and DMARC p=reject policies, while the marketing site is sometimes stuck on a legacy CDN configuration. SEO for healthcare benefits enormously from medical-specialty schema (MedicalCondition, MedicalProcedure, Physician, Hospital), but Google's Medic algorithm update has made healthcare ranking sensitive to E-E-A-T signals — author bios with verifiable credentials, source citations, and editorial standards pages are now table-stakes. Email deliverability for appointment reminders, lab-results notifications, and telehealth scheduling is critical, and the cohort is sensitive to BIMI and DMARC alignment.